Web design

Landing Pages for a Logistics Brand

ROLE

UX Designer

EXPERTISE

UX/UI Design

YEAR

2025

Project description

GIG logistics company providing end-to-end freight, warehousing, and transportation services to businesses of all sizes. The goal of this project was to design a series of landing pages that clearly communicate the company’s services, showcase unique selling points, and drive conversions through clear calls to action.

Each landing page needed to be clean, informative, and conversion-focused, supporting both lead generation and brand credibility.

Timeline

From explorations to final designs in 4 weeks while working with multiple projects at the same time

Background

Logistics companies often struggle to convey complex services in a clear and compelling way. GIG needed landing pages that could do three things:

Educate potential clients on what they offer.
Build trust through proof points and clarity.
Drive inquiries and sign-ups.

Existing materials were outdated, cluttered, and failed to differentiate GIG from competitors.

Process

Research & Planning

Users want clear explanations of services without jargon.
Trust signals (certifications, testimonials, service coverage) are critical.
Mobile users account for nearly 60% of visits, demanding responsive design.
Speed and transparency are major selling points.

Design & Prototyping

Structured landing pages around the most-requested service categories.

Brand colors: Professional blues and accent orange for CTAs.
Clear, legible typography emphasizing clarity.
Custom icons and illustrations to simplify complex processes.

Solution

The final design delivers highly visual, content-rich landing pages that:

Educate users quickly with clear section breakdowns.
Use icons and visuals to demystify logistics.
Build trust with customer testimonials, service coverage maps, and certifications.
Feature persistent CTAs to maximize conversion.

Each landing page is modular and scalable, enabling SwiftFreight to expand or adapt content easily.