AI-POWERED SCHEDULING
ShipEase – Effortless Domestic & International Shipping
ShipEase is a logistics mobile application designed to make domestic and international shipping effortless for individual customers and business merchants alike. Users can create shipments step by step, track deliveries in real time, manage payments through an in-app wallet, and operate in merchant mode to streamline bulk shipments.
The core objective was to build an experience that feels fast, transparent, and trustworthy—whether you are sending a single package or running an e-commerce business.
Timeline
From explorations to final designs in 6 weeks while working with multiple projects at the same time
Background
Most courier and logistics apps are overwhelming and cluttered, forcing users to navigate lengthy forms, uncertain pricing, and confusing status updates. The team recognized an opportunity to build an app that:
✅ Enables anyone to ship packages step by step.
✅ Provides clear pricing and delivery timelines upfront.
✅ Integrates wallet-based payments to simplify checkout.
✅ Communicates shipment status transparently.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted interviews with logistics managers and 6 regular shipment senders to understand workflows and user pain points.
Analyzed competitor apps (DHL, Shiprocket, FedEx) to identify best practices and usability gaps.
Key insights:
Users prefer a guided booking experience over lengthy forms.
Real-time tracking builds trust and reduces support calls.
Transparent pricing upfront is critical for conversions.
Wallet payments improve checkout speed.
Design & Prototyping
Created a clean, modern UI:
Color palette: Professional blues + energetic orange for CTAs.
Typography: Simple, legible fonts for clarity.
Custom icons: Easy-to-scan shipment statuses.
Developed high-fidelity designs in Figma and built an interactive prototype.
Testing & Optimization
Key findings
Users loved the 4-step shipment flow and wallet payments.
Some didn’t notice the wallet transaction history (fixed by adding a clearer link).
A few needed more confirmation after booking (solved with success animation and details screen).
The final product delivered a fast, user-friendly shipping app:
Guided Shipment Creation: 4 easy steps with clear progress indicators.
Transparent Pricing: All fees and delivery timelines shown upfront.
Wallet Integration: Quick, secure payment experience.
Real-Time Tracking: Visual shipment updates and notifications.
Clean Navigation: Simple layouts and intuitive flows.
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Increased Efficiency
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Positive User Feedback
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
Growing User Base
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.