Dating webapp
Vrenz
ROLE
UX Designer
EXPERTISE
UX/UI Design
YEAR
2024
Vrenz is a dating web app designed exclusively for lesbian women to connect, chat, and build meaningful relationships in a respectful and secure environment. Unlike mainstream dating platforms that cater to a broad audience, Vrenz focuses solely on women who love women, offering a space that feels inclusive, authentic, and free from male gaze or harassment.
Timeline
From explorations to final designs in 5 weeks while working with multiple projects at the same time
Background
While many dating apps exist, few cater specifically to lesbian users. Those that do often fail to prioritize user safety, community-building features, and identity affirmation. Research shows that lesbian users often feel overlooked, experience uncomfortable interactions, and lack trust in mainstream platforms.
Vrenz was born from this insight—aiming to create a web-based platform that is female-only, LGBTQ+ affirmative, and emotionally intelligent.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
User Interviews: Interviewed 8 self-identifying lesbian and queer women to understand their needs, frustrations, and preferences.
Surveys: Conducted a Google Forms survey with 30+ participants to gather broader insights.
Competitive Analysis: Analyzed apps like HER, Tinder, and Bumble to find gaps and missed opportunities.
Design & Prototyping
Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Testing & Optimization
Conducted remote testing via Maze with 6 users (diverse age groups and regions)
Tasks included: Creating a profile, editing interests, matching with someone, starting a conversation, toggling Safe Mode
Vrenz offers a focused, respectful dating experience where lesbian women can feel safe, seen, and celebrated.
Key Design Solutions:
Female-only access with email & selfie verification
Profile-first exploration, not endless swipes
Safe Mode & Block Reporting always within reach
Community Tab for event discovery and authentic connection
Mobile-first responsive design for seamless experience across devices
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
User Satisfaction (SUS score)
91
Profile Completion Rate
85% during testing (vs 60% industry avg)
Positive Feedback
100% of testers said they’d recommend the app to a friend